CASE STUDY:
Dirt Road Brewing
Let’s create something from nothing.
It’s my favorite part of this line of work. Some brave soul, in this case his name is Chuck, ventures into uncharted territory with a wild idea of starting a brewery. He reaches out to me to help wrap a brand around it all, letting me in on the early process and together we discover what Dirt Road Brewing is looking and feeling like.
This brand has been one of my favorites to date and is spanning years of projects together. I even picked up the camera on the latest project (website) and did all the photography you see here in this case study. Enjoy.
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Brand & Logo Creation
Print Collateral
Packaging (can, keg & bottle artwork)
Marketing Materials (physical and digital)
Soft Goods
Photography
Video Production
Website Design & Development (store coming soon)
Signage
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Started the brand in 2017/18. Logo and print collateral were done within a few months. Then we started working on keg and growler artwork and soft goods. Next came some artwork for cans, then opening the pub, and so on and so forth. Each year the brand grows and is proving it’s worth. Now with an expanded pub, new brewery location (onsite), larger team and award winning beer, this brewery keeps kickin’ ass. Great job Chuck & Vicki and everyone on the DRB team!
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Although this project has spanned years and a variety of mediums, this project averaged $50-60k for the production of everything you see here - just on the branding and marketing side of things. Hundreds of thousands of dollars more was spent when it comes to hard costs for everything that we put the brand on (products, packaging, etc).
