CASE STUDY:
Table Group
Rebrand for Patrick Lencioni’s company called Table Group.
We worked with New York Times best selling author Patrick Lencioni and his team over at Table Group for a complete brand overhaul. Everything from a new logo, to updated print and web materials (including e-com solutions), new book covers, digital advertising (airport billboard screens), and even photo and video production. As well as helping create the visual identity for their newest assessment called Working Genius.
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Brand & Logo Creation
Print Collateral
Frontend Website Design (e-com)
Marketing Materials (physical and digital)
Photography
Video Production
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12 months to rebrand the entire organization, produce video content, design & launch their new book The Motive, and prepare the way for their newest team assessment model called Working Genius.
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This project averaged $175k for the production of everything you see here - just on the branding, marketing and visual side of things. Hundreds of thousands of dollars more was spent on hard costs for everything that we put the new brand on, the development of the e-com website, and everything else marketing related that we created to support the transformation from the old to the new brand.
