CASE STUDY:
Black Earth Grills
Grill better. Grill together.
This project was nothing more than a single prototype when I started helping them brand their BBQ manufacturing company. And we continue to work on projects to this day. Before launching their brand they had a new idea for a grill, a hybrid grill that used both propane and wood pellets, making it the first of it’s kind to hit the market. Since then, they have greatly expanded their product offerings and keep building the brand with new projects every year.
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Brand & Logo Creation
Print Collateral
Product Packaging
Marketing Materials (physical and digital)
Soft Goods
Photography
Video Production
Website Design & Development
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Logo and print collateral were done within a few months. Then we started working on tradeshow displays, photography and video assets to launch this idea out to the world. We’ve gone through a few different versions of the website, with the latest one being an e-com solution where they can sell their products directly to the consumer (DTC).
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Although this project has spanned years and a variety of mediums, this project has averaged $75k+ for the production of everything you see here - just on the branding and marketing side of things. Hundreds of thousands of dollars more was spent when it comes to the hard costs of everything that we touched with the brand - including bringing in video and production crews, and content creation for our SEO and marketing efforts.
